The Performance Vision Panel

Thought leaders and industry experts sharing insights and more. 

Dr. Alan Reichow

Dr. Alan Reichow, OD, MEd, FAAO

Dr. Alan Reichow, Professor Emeritus from Pacific University, began investigating the role of vision in human performance 38 years ago.

While a student-athlete at Montana State University, where he was a member of the 1976 NCAA Division 1AA National Championship Football Team, he conducted his initial research project on the role of vision in sport, the first of hundreds to follow.

As a graduate student in 1979, Dr. Reichow co-founded the PacificUniversity Sports Vision Program, the oldest such program in the world, which provides educational, eye protective, clinical, research and consultant services to the sports community.

Besides his Doctorate from Pacific University, Dr. Reichow received a Masters in Education Degree in order to more thoroughly address the needs of the student-athlete. During Dr. Reichow’s 26 years on faculty at Pacific University’s College of Optometry, he taught the core course “Environmental, Occupational & Recreational Vision”, and elective courses, “Sports and Recreational Vision” and “Clinical and Classroom Observation of Learning Difficulties”. He also served as Director of Community Vision Screening Services, with more than 5,000 students screened per year.


Todd Daniels


Todd Daniels is an Athletic Trainer and the liaison between the National Athletic Trainers Association (NATA) and the American Optometric Association (AOA) Sports Vision Section. He has made significant accomplishments in developing an athlete analytics program that involves baseline fitness testing, real-time heart rate tracking (via Firstbeat software) during training sessions to monitor metabolic load and fitness levels, recovery and sleep monitoring, and daily hydration testing.

Daniels collaborated with STATSports on the development of an ice hockey specific motion tracking product.

Bronson W. Hamada

Dr. Bronson W. Hamada, OD

Dr. Bronson W. Hamada, founder of Surf City Optometry is Southern California's premier vision performance center dedicated to enhancing athletic performance through comprehensive vision analysis and innovative sports vision technology.

During his college athletic career, he was the Southern California Intercollegiate Fencing Champion, First Team All Conference, "Most Outstanding Fencer" NCAA Western Region, and NCAA All American (ranked fifth in the nation).

Dr. Hamada is an "Expert Examiner" for the California Board of Optometry and the "Supervising Examiner" for the National Board of Examiners clinical skills exam. He is board certified in the treatment and management of ocular disease and glaucoma. He is a clinical investigator and consultant to the contact lens industry. Dr. Hamada serves as clinical preceptor for Pennsylvania College of Optometry, Salus University.

His passion is helping athletes reach their full human athletic potential. He developed the sports vision performance Center of Excellence at Surf City Optometry, and he serves as the eye doctor for several U.S.National Teams. He has had the pleasure of working with some of the icons of sport, but he thoroughly enjoys helping athletes of any age or ability. 

Fraser Horn

Dr. Fraser Horn, OD, FAAO

Dr.  Fraser Horn is the Associate Dean of Academic Programs and teaches the Communications in Optometric Practice course.  He also provides lectures in the Sports and Recreational Vision, Ocular Disease I, Applied Ocular Therapeutics and Ocular Emergencies courses.   He was elected as Chair of the the AOA Sports Vision Section Council in June 2014.

Research Interest: Sports Vision, Contact Lenses, Ocular Disease, Primary Care

Dr. Horn is definitely a local guy with optometric blood! He was raised in Forest Grove, Ore., and his brother (Russell) and sister-in-law (Jacqueline) are both optometrists. He enjoys spending time with his family, golf, soccer, cheering for the Timbers and travel.